Visual Artist
Branding • Web Design • Lead Generation • Illustration
Over 30 Years of Experience
With over three decades of experience as an Art Director, my career is deeply rooted in the world of creativity and design. Like the sturdy roots of a tree, my skills and expertise run deep, providing a strong foundation for successful projects and meaningful outcomes.
EXPERIENCE
Art Director
SCP Health / 2015 to July 2023
As an art director at a leading healthcare company for over 8 years, I played a role in driving the company’s success through effective lead generation and brand identity development. By collaborating closely with the marketing team, I crafted compelling marketing campaigns that helped generate high-quality leads. Through a strategic blend of innovative design, compelling storytelling, and thoughtful user experience, I helped elevate the company’s brand identity, ensuring it remained strong, recognizable, and trustworthy in an ever-evolving market.
Freelance Art Director
Miami Jewish Health / 2019 – 2022
As a freelance art director for Miami Jewish Health, I played a role in creating impactful visual content across various mediums. From designing engaging social media campaigns to developing visually appealing infographics that helped simplify complex healthcare information, In addition, I have contributed to the enhancement of the company’s online presence by designing and maintaining a user-friendly website that showcases their services and attracts new clients.
Freelance UI/UX Designer
AutoNation / 2014 to 2015
I was recruited to help spearhead the design and creation of an innovative solution for purchasing new and used cars online, eliminating the need for traditional visits to car dealerships.
My primary responsibility was to help conceptualize and design a user-friendly digital platform that would revolutionize the car buying process. I conducted extensive research on market trends, consumer preferences, and industry best practices to inform my design decisions collaborating closely with developers and data analysts.
Art Director
PuroClean / 2010 to 2014
During my tenure as an Art Director at a leading storm mitigation franchise company, I had the opportunity to contribute to the growth and success of the company by leveraging my expertise in design and branding. One of my main areas of focus was assisting in the franchise sales process, where I played a role in creating visually appealing and impactful materials to attract potential franchisees. Utilizing my skills in branding, I helped develop marketing collateral including brochures, presentations, and digital assets that effectively communicated the value proposition and advantages of joining our franchise network.
Art Director
BankAtlantic / 1992 to 2006
As an Art Director at a leading Florida bank, I had the privilege of playing an integral role in driving the success and growth of the organization for a span of 14 years. My primary focus during this time was to ensure an impactful and cohesive visual presence across all marketing initiatives, including the introduction and launch of online banking services.
In collaboration with the marketing and creative teams, I help spearhead the development and execution of various marketing campaigns, leveraging my expertise in design and branding to create compelling visuals that effectively communicated the bank’s value proposition and services.
EDUCATION
Art Institute of Ft. Lauderdale
Advertising Design
SOFTWARE
Proficient in the following:
WordPress (web design/landing pages), HTML (email marketing), Adobe Creative Cloud, Powerpoint, Pardot, Exact Target, Joomla, Smartsheet, Canva, Figma
Branding
Visual identity plays a significant role in branding, and as an art director, I excel in creating captivating and visually appealing designs. From logo development to selecting color palettes and typography, I ensure that every visual element aligns seamlessly with the brand’s personality and resonates with the target audience.
Illustration
As a Digital Illustrator, my passion lies in bringing imagination to life through vibrant and captivating visuals. With a unique blend of artistic skills and technical expertise, I create digital illustrations that tell stories, evoke emotions, and leave a lasting impression on viewers.
Experience
With over 30+ years of experience as an Art Director, my roots in the industry run deep, allowing me to bring a wealth of knowledge and expertise to every project. Like the branches of a tree, my skills have grown and branched out, enabling me to oversee and guide creative endeavors with precision and artistic prowess.
Website Design
As an experienced website designer, I have fine-tuned my skills over the years to create visually stunning and user-friendly digital experiences. I pride myself on staying up-to-date with the latest design trends and technologies to deliver exceptional results for every client.